Besides, now that the economy is so difficult and the financial turmoil appears, our family’s money doesn’t just fall from the sky, so we have to tighten the monetary policy …
Lotito is also tough. If you don’t promise, you won’t talk about him. You’d rather let the advertisement on your chest go white!
……
Changsheng was a little surprised after listening to Kate Gracie’s report, but he still accepted the scope.
The traveler knows that China will have a strong economy in the future.
Now China is the third economy in the world, and in a few years it will surpass Japan and become the second in the world, second only to the superpower, the United States.
China people have the money to buy everything from luxury bags and perfumes to enterprises and mines in the world.
Let go of everything.
At the same time, rich China enterprises are eager to go abroad and go global.
They want to gain international influence and expand their own plans.
There are two ways. One is to buy foreign enterprises directly. China enterprises have been doing this, but there are barriers. Some foreigners are reluctant to sell them to you because of various considerations, such as politics and discrimination. The other is to advertise abroad.
The second method is more convenient but has limited influence.
You can see the Chinese character China brand advertisement on the big screen of Times Square in new york.
But for a short period of time,
And the effect may not be very good.
But advertising also depends on the place.
If you put an advertisement on a street bus in Seoul, South Korea, it will definitely not be as effective as renting an LED big screen in Times Square in new york.
But there is a better way … to sponsor the team.
It has already been done that China enterprises sponsor teams to gain more advertising exposure.
As early as after the 22 nd World Cup, China’s two international players, Li Tie and Li Weifeng, were loaned to Everton in the Premier League. At that time, Everton’s chest advertising sponsor was China Shenzhen Kejian, and two players were sent to Everton through this floor.
But Li Weifeng returned to China soon, and Li Tie finally persisted.
Sitting in the era before Changsheng Crossing, he knew that China enterprises sponsored more foreign teams.
For example, many China sports brands have become the jerseys of top European league teams.
In addition, anything like Sina Weibo has appeared in the advertising space on Villarreal’s chest.
Menlai, a China automobile manufacturer, is already a well-known enterprise in China.
Their brand cars have a good sales and market share in China.
But they are not satisfied with the good market in China. They want to be a world-class brand.
In fact, their compact cars are also sold in foreign markets. As early as 25 years ago, they sold 2,000 vehicles in South America a year, and 10% of them were exported to the Middle East and Latin America.
But now they want to enter the European market.
So they found Lazio Club.
Mainly because there is a China coach in the Lazio club, they think it may make the two sides get together and talk about something …
Changsheng didn’t expect that he was a China native, and his identity became a symbol of attracting China capital.
But … He does not exclude this kind of line.
Anyway, you have to make money.
On the one hand, it solves the problem of Lazio club, and on the other hand, it helps our compatriots to advertise, killing two birds with one stone.
Finally, some people will think that the brand image of this enterprise is low … Who doesn’t start from a low level first?
I don’t care about this constant victory
It’s a good idea for China enterprises to go abroad and combine with European sports.
So Changsheng talked about it with Lotito.
Lotito has a good impression of China people now because of his winning streak.
Of course, this is not decisive.
The most important thing is that China enterprises take the initiative to find him, which is a good thing for Lotito who is bent on entering the China market.
Think about it. China enterprises advertising in an important position on the chest of Lazio jerseys will definitely attract China media and market attention. How much exposure will Lazio have in the China market?
When Lazio’s popularity in China is high enough, maybe we can also go to the China market for gold!
Sorotto seems to attach great importance to this matter
……
Changsheng made a bridge to connect the two sides and he finished it.
The next worker is Lotito.
It wasn’t long before Lotito called Chang Sheng. "Guess where I often am?"
"How do I know?" Changsheng doesn’t want to play such a retarded game.
"Ha, I’m at the Great Wall!" Lotito shouted over there, "According to your Chinese pronunciation, the Great Wall is a bit like your name!"
Changsheng was taken aback. "Did you go to China?"
"yes! I am in China! " Lotito’s voice at the other end of the sentence has been very loud. It seems that it is noisy over there.
"That you and the enterprise should be …"
"Talk about it! I made a great sacrifice for your sake! "
Changsheng rolled his eyes. He knew Lotito. If he made a sacrifice, it was because of the temptation of China market, not his face.
"I want 6.1 million euros a year to sponsor our signing for three years! One hundred thousand more than Rome! "
"The day after tomorrow, we will fly back to Rome to sign the contract, and you will also attend …"
"Me?" Changsheng was surprised. "That has nothing to do with me, right?"
"The somebody else named you to attend often you popularity in China you don’t know? This enterprise is willing to spend 6.1 million yuan. I think most of them have it with you, and this is also a club publicity activity. It is reasonable to say that you also need to participate … "
Chang Sheng quickly said, "Okay, okay, I know. I’ll go there then, but when you choose, don’t delay the team training. We are short of a coach now, and everyone has to turn around!"
"No problem, you have the final say!"
Lotito hung up.
Changsheng is holding a mobile phone in a daze.
Am I very popular in China?
I’m not a player. How popular can I be? I can’t score exciting goals on the court, I can’t play fancy skills …
Will there be so many China fans like me?
Chapter 19 Youth Training Supervisor Candidates

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